BWEAR is a collection that explores the lifestyles of modern women and their active role they play socially, culturally and politically within contemporary society. B/Wear the brand endorses strong themes such as freedom of self-expression through dress, and is also a strong representation of modernity. The brand embodies the idea of ‘wellness as a lifestyle’ and will be the natural evolution of athleisure wear as it fills a gap within modern and niche markets. The brand embraces a strong sense of comfort, freedom and repose as it challenges traditional ideas of sportswear and protests against its functionality and purpose in contemporary contexts, thus differentiating itself from other big sports brand already established. The collection reflects a strong theme of modernism that adopts new styles and fashions to deal with the contemporary way women live their lives. It compromises fashion trends that enable women to wear an outfit for a variety of settings.
Bachelor of Design (Hons)