Maddy Adams

Hi, how can I help you?

Information

Hi, How Can I Help You? is a collection inspired by my own experiences as a waiter and how the uniform I wore evoked mixed feelings within me. The first look is a literal representation of the traditional aesthetic of a hospitality worker, and I then work through the collection exaggerating shape and using bold colour to establish a sense of individuality within each look. The collection aims to show how the overall performance of a person wearing a uniform, along with the contextual history that uniforms exist within, can create an odd relationship between the cloth and the individual.

I am a Fashion Designer who seeks to expand on the feelings that clothing can evoke in people. Through this collection I have been able to explore my own dichotomous relationship with uniform; as well as giving others the opportunity to explore how they feel when wearing uniforms.

Bachelor of Design (Hons)

Fashion
Modeled by Frances Chambers. Photographed by Timmy James.
Modeled by Frances Chambers. Photographed by Timmy James.
Modeled by Frances Chambers. Photographed by Timmy James.
Modeled by Frances Chambers. Photographed by Timmy James.

Location

Block 12
Level D

View on map