Kelsey Gee

The Kea Project


Invisible children (children of prisoners) are our most vulnerable and most disadvantaged group of children. In New Zealand this group stands at over 23,000 children and all of whom, when left without the right support, are 9.5x more likely than other kiwi kids to end up as our future prisoners.

The Kea Project is a tamariki centred system that aims to facilitate empowerment in invisible children during the experience of a parent or primary caregivers’ incarceration. It is a multi-touchpoint strategy designed to serve the needs of an invisible child and deliver a collaborative support system, where sufficient support systems are currently lacking.

The Kea Project situates itself in three phases, designed to act as interventions to heightened events or situations. The first and second phases are fun kits, aimed at preparing and reassuring our tamariki, whilst the third phase focuses on re-humanising a prison space.

Bachelor of Design (Hons)

Visual Communication
As you enter the prison space, the values manaakitanga and tāwharau greet and empower you.
An interactive toolkit and introduction to the Kea Project to reassure a child whose parent has been arrested or convicted.
A follow up toolkit to prepare a child for visiting a parent or guardian in prison.
Putting the tamariki needs first and re-humanising the prison space to better serve its most vulnerable visitors.


Block 12
Level E

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