Soho Lee

Washout Media: SafeTravel's Biggest Mistake


What if the worst ad agency in the Pacific was tasked by the New Zealand Government with the mission of getting kiwis to travel safe? Washout Media is a wannabe-viral marketing startup destined for failure when they take on the brief from the buttoned-up bureaucracy. The desperate SafeTravel boss Clark has placed his unconditional faith and budget into the Washout Media team, linking his fate with theirs as they plunge into madness and an inescapable creative darkness that somehow gets thousands of views.

I'm Soho Lee, working in Safe Travel campaign. My role is VFX artist, which involves compositing, making special effects. It is a really hard job but I'm really proud about making unreal things in the video.

Bachelor of Creative Media Production

Creative Media Production


Vimeo Channel

Lone Weather Wolf VFX shot
Explosion VFX shot
Dr Passport VFX shot


Block 1
Level D

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